DESIGN VALUES
Our values reflect those of a business started by a band of surfers, wake boarders and kite surfers that also happened to be designers. The approach we take towards product design demonstrates a bias for simplicity, authenticity and connection to nature.
For us at Palo, a love of wild and beautiful places, from surf beaches to rainforests, demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our energies, focus and more than 1% of our profits to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. In 2012 we joined forces with UNESCO's Peace Youth Ambassadors for Growth with the 'Buy a pair, Plant a tree' Program.
Staying true to our core values has helped us create a company we're proud to run and work for. And our focus on making unique eyewear by combining innovative design and the finest natural materials has brought us success in the marketplace.
Palo’s eyewear collections have always expressed the brand’s distinctive and breakthrough hallmarks. These features have made Palo’s quality, design, and lens and frame technology world-famous for its innovation. A careful eye for detail can be observed in the choice of materials, the design, and the refined workmanship combined with a search for cutting-edge technologies that ensure strength and durability. Year after year, Palo’s design, research and handcrafted production teams, successfully develop new products and collections that speak to and set the trends. It’s the result of the hard work of our design team, not only anticipating trends, but creating them.
Over the years many personalities have chosen Palo and its quality, becoming spontaneous promoters of our brand name: top sportspeople and riders pushing everyday the boundaries of possible are a privileged sector for Palo. Also authentic celebrities such as Halle Berry, Collin Firth or Olivier Martinez have been spotted wearing their Palo attitude. We strive to turn the finest wood into something sophisticated and stylish, while maintaining a distinctive edge.
Since 2010, each Palo frame is a expertly handcrafted by leveraging nature’s beauty to create a unique piece of art. Palo has fused its inspiration by nature and the finest natural materials with the tradition of handcrafted Italian eyewear, by combining quality materials, textures and designs in new and unexpected ways. Each pair is unique. Since the beginning, Palo has always been synonymous with authenticity and originality. Palo is a brand that marries culture of excellence and attention paid to details with out-of-the-box thinking to create a perfect alchemy between aesthetics and quality.
Palo is leading the global trend of wooden eyewear since 2010. Each individual frame from the Palo collections is hand-made using the finest natural materials. Wood manipulation is kept to a minimum in order to showcase the medium’s natural and unique splendor. No two pairs of Palo wooden sunglasses are alike because each central frame is carved from a single piece of natural hardwood and each set of frames showcases the natural look and feel of the wood that connects us with nature.
At Palo we thrive to create eyewear pieces that encompass the individuality and uniqueness that can only be found in natural surroundings. Free from passing trends, the brand’s focus remains that of its roots, design innovation and authenticity inspired by nature.